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Keywords: Information control
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Journal Articles
Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (11-12): 1685–1702.
Published: 01 December 2003
... of unilateral control on attributed performance, and the moderating role of the source's distributive and procedural fairness. © MCB UP Limited 2003 Channel relationships Information control Company performance Spain Agricultural and fishing industries In the channel literature...
