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Keywords: Information industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (6): 460–474.
Published: 01 June 1977
... on the end product. © MCB UP Limited 1977 Marketing information systems Library services Information industry Library users Information systems 4 6 0 | European Journal of Marketing 11, 6 Editor's note: Marketing principles and techniques can be of considerable value both in the design...
