... to coincidences in a marketing context, the understanding of how brand communication strategies persuade consumers through information processing and the NFC literature. Across five experimental studies, we test our prediction that need for cognition (NFC) – a stable individual difference in the extent to which...

... perceptions; adds to the existing stereotype threat literature by investigating the effect of a stereotype threat on systematic versus heuristic information processing; and advances the stress and coping literature by suggesting that consumers adopting a reappraisal strategy cope better with a stereotype...

... only Authentic pride Hubristic pride Emotion Cognitive resources Advertising Indulgence Marketing Decision-making Consumer behavior Cognition Information processing Buyer behaviour Pride, an emotional response to success or achievement, is a self-conscious emotion characterized...

... (O’Neill and Lambert, 2001 ; Peine et al., 2009). Peine et al. (2009) asserted the importance of incorporating price affect in research as it provides a more detailed account of consumer information processing and enhances the prediction of consumer behavior. We examined whether unit...

... when consumers encounter such an endorsement, and on the type of information processing that takes place. A further contribution is therefore to provide evidence on the effect of familiarity versus the ethical claim on the processing of endorsing logos with ethical dimensions. The manuscript...

... Consumer protection Pricing Information processing Grocery Retail marketing Unit pricing refers to the display of an item’s price per unit measure (e.g. per 100 g or per ounce) in addition to the item’s retail price. There is long recognition that unit pricing can represent an advancement...

... research in this under-researched area of franchising inquiry. © Emerald Group Publishing Limited 2014 Gender Satisfaction Conflict Trust Information Processing Franchising Moreover, as women tend to possess lower levels of self-efficacy (Kobeissi, 2010 ; Sherer et al...

... use of compensatory‐type processes throughout their choice sets. Results suggest that individual preferences interact with characteristics of the choice sets to instigate changes in information processing. It also appears that complete strategies are seldom used. Finally, respondents' knowledge about...

... familiarity Information processing Brand awareness During the last decade, the concept of integrated marketing communications (hereafter IMC) has made its way into the marketing and branding literature (Reid et al., 2005). Recent voices (see Naik and Raman, 2003 ; Madhavaram et al...

... this advertising strategy, increasing the audience’s attention and improving purchase intentions. © MCB UP Limited 2003 Effectiveness Consumer behaviour Modelling Information processing Spain Advertising Creating and producing effective advertising is one of the main aims pursued...