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Negative word-of-mouth: unraveling the adverse revenue impact through consumer revenue attributes and social network dynamics

European Journal of Marketing (2026) 60 (7): 1763–1783.

https://doi.org/10.1108/EJM-09-2024-0780

Published: 23 June 2026

... 20 06 2025 07 02 2026 18 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Negative word-of-mouth Heterogeneity Homophily Social network attributes Revenue Innovation diffusion Agent-based simulation...

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Includes: Supplementary data

Journal Articles

To be or to want to be: how followers engage with NFTs, their communities and how it influences their identity journey

Giulia Nevi, Olivier Nicolas, Luca Dezi, Gian Luca Gregori

European Journal of Marketing (2026) 60 (13): 121–158.

https://doi.org/10.1108/EJM-08-2023-0651

Published: 09 February 2026

... and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Non-fungible tokens (NFTs) Digital consumption Technology adoption Identity projects Online communities Innovation diffusion Sustainability Non fungible tokens (NFTs), an acronym...

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Journal Articles

On the contributions and the validation of an agent-based simulation model of innovation diffusion

Mohammad G. Nejad

European Journal of Marketing (2016) 50 (3-4): 647–657.

https://doi.org/10.1108/EJM-02-2016-0108

Published: 11 April 2016

... essential characteristics – autonomy, interactivity and bounded rationality (Bonabeau, 2002). Recent ABMS studies have offered important insights into various aspects of innovation diffusion – the spread of an innovation among members of a market (Delre et al., 2007 ; Goldenberg et al...

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Negative word-of-mouth: unraveling the adverse revenue impact through consumer revenue attributes and social network dynamics

To be or to want to be: how followers engage with NFTs, their communities and how it influences their identity journey

On the contributions and the validation of an agent-based simulation model of innovation diffusion

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Negative word-of-mouth: unraveling the adverse revenue impact through consumer revenue attributes and social network dynamics

To be or to want to be: how followers engage with NFTs, their communities and how it influences their identity journey

On the contributions and the validation of an agent-based simulation model of innovation diffusion

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