Keywords: Innovative importance
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Journal Articles
European Journal of Marketing (2022) 56 (6): 1650–1683.
Published: 07 May 2021
... role of arousal and moderation by innovativeness importance on consumers’ responses toward AI-enabled checkouts. Design/methodology/approach Three pilot studies, two field studies and one online experiment featuring 1,567 respondents were conducted by manipulating checkout methods. Findings AI...

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