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Keywords: Inspired worlds
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Journal Articles
Questioning worth: selling out in the music industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1650–1668.
Published: 12 September 2017
... are selling out and the loss of worth were explored through 22 semi-structured interviews, complemented by focus group discussions (20 participants) and analysis of an online video blog. Findings The study identified three key themes: “Authenticity and Worth in the Inspired World”, “Selling Out as Loss...
