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Keywords: Institutional work
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Journal Articles
European Journal of Marketing (2025) 59 (5): 1167–1194.
Published: 19 March 2025
...Endrit Kromidha; Giana M. Eckhardt; Fleura Bardhi; Drini Imami Purpose When markets and institutions fail, collaborative markets emerge where actors rely on each other to produce and consume goods and services they need. The purpose of this study is to explore the institutional work and conditions...
Journal Articles
European Journal of Marketing (2022) 56 (13): 26–49.
Published: 18 February 2022
... distinguishes between formalised and self-organised EPs and sheds light on collaborative EPs on which heterogeneous actors operate without central control by legislated firm actors. Design/methodology/approach Drawing on institutional work theory, this paper explores the institutional rules, norms...

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