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Keywords: Insurance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1954–1978.
Published: 10 February 2021
... on stakeholders in CBR, particularly in an industry crisis, emphasises trust restoration and reveals the peripheral role of customers in CBR. Social implications This study points to significance of stakeholder networks, particularly in insurance and financial services, in addressing social and ethical issues...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (5): 67–80.
Published: 01 May 1996
... services may be attributable to specific features of the market such as asymmetric information. From the consumers’ perspective, there is a range of anecdotal evidence concerning ethical problems in the marketing of financial services in general and insurance products in particular. Information concerning...
