... orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment...

... individual customers of a Norwegian life insurance company. Analyses data using structural equation modelling. Estimates headquarters’ and regional salesforces’ contribution to customer satisfaction and loyalty on the attribute level, based on path coefficients. Concludes by claiming that headquarters...

... of the organizational commitment model, the following three supervisory behaviours were selected for analysis: participation in decision making, supervisory consideration and initiation of structure. © MCB UP Limited 1995 Commitment Insurance companies Job enrichment Salesforce Despite...