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Keywords: Integrated marketing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 225–227.
Published: 20 January 2007
... Marketing process Marketing intelligence Integrated marketing Those familiar with Stephen Brown's previous work know that he is marketing's literary laureate, combining as he does the devilishness of an Irish raconteur and the cleverness of a scholarly trickster. But with this book he has created...
