Keywords: Intellectual property
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters

Keith Pyper, Anne Marie Doherty
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1913–1950.
https://doi.org/10.1108/EJM-04-2023-0284
Published: 09 October 2025
... 2024 30 04 2025 23 06 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Patents Intellectual property Innovation International marketing strategy Brand management SME Small to medium-sized enterprises In his...
View article titled, What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters
Open the PDF for What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters in another window
Add to Citation Manager for What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters
Journal Articles

The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR

Clifford J. Shultz, II, Alexander Nill
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (5-6): 667–688.
https://doi.org/10.1108/03090560210422934
Published: 01 June 2002
...Clifford J. Shultz, II; Alexander Nill Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and stakeholders of the marketing paradigm. Attempts to distil the issues surrounding IPR...
View article titled, The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR
Open the PDF for The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR in another window
Add to Citation Manager for The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options