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Keywords: Intelligent sensor-based service
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Journal Articles
European Journal of Marketing (2014) 48 (3-4): 406–431.
Published: 08 April 2014
...Jiyoung Hwang; Linda Good Purpose – The aim of this paper is to investigate the role of consumer characteristics and information in explaining their shopping intention regarding intelligent sensor-based services. Design/methodology/approach – This study uses scenario-based experiments...

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