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Keywords: Inter‐organisational control
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1253–1276.
Published: 26 July 2011
... be contacted at: meabrookes@brookes.ac.uk © Emerald Group Publishing Limited 2011 International master franchising Inter‐organisational control Relational norms Hotels Europe Within retail and service industries, international expansion through franchising has become increasingly...
