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Keywords: Interfaces
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Journal Articles
Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (1-2): 101–124.
Published: 01 February 1998
...Samar K. Mukhopadhyay; Anil V. Gupta Marketing‐manufacturing interface is becoming an increasingly important research area, as the firms unable to reduce inter‐departmental conflict find their global competitiveness compromised. Due to inevitable interaction of marketing and manufacturing...
