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Keywords: Interference
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Journal Articles
Weapons of mass intrusion: the leveraging of ambush marketing strategies
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 314–335.
Published: 04 February 2014
..., Event, and Broadcast strategies that are employed by pseudo-sponsors today, let alone their relative influence in comparison with each other. Identification Inference Sponsorship Activation Ambush Interference Sponsoring the most prestigious events is a form of communication...
