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Keywords: Interfirm cooperation
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Journal Articles
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1873–1900.
Published: 24 March 2021
... process and pursue process innovation (Ireland et al., 2002). Timely, efficient and accurate execution of tasks is critical at this level (Janowicz-Panjaitan and Krishnan, 2009). Interfirm cooperation in strategic alliances enables the partners to achieve their common goals. Alliance...
