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Keywords: Interfirm cooperation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1873–1900.
Published: 24 March 2021
... Juan Li can be contacted at: julieli@cityu.edu.hk Interfirm cooperation in strategic alliances enables the partners to achieve their common goals. Alliance governance arrangement has drawn significant research attention in the marketing and management literature (Brown et al., 2016...
