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Keywords: Intergenerational influence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2312–2333.
Published: 25 September 2018
... children within the context of food, drawing on theories of consumer socialization, intergenerational influence and emotional reflexivity. Design/methodology/approach To seek further understanding of how temporal elements of intergenerational influence persist (through the lens of emotional reflexivity...
