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Keywords: International master franchising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1253–1276.
Published: 26 July 2011
...Maureen Brookes; Angela Roper Purpose This paper seeks to examine the inter‐organisational processes used to control international master franchise agreements from operational, relational and evolutionary perspectives. Design/methodology/approach The research is undertaken through...
