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Keywords: Internationalization process
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2198–2212.
Published: 04 November 2014
... step, the output of the decision process was assessed and validated by the entrepreneur. International market selection Internationalization process Decision process Small firm Fuzzy Expert System When going abroad for the first time, the problem of market selection is particularly...
