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Keywords: Internet users
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 153–173.
Published: 08 February 2013
...George Christodoulides; Nina Michaelidou; Nikoletta Theofania Siamagka Purpose The role of affective states in consumer behaviour is well established. However, no study to date has examined online affective states empirically as a basis for constructing typologies of internet users...
