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Keywords: Interorganizational relationships
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Journal Articles
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1643–1663.
Published: 29 January 2021
.... Value co-creation Interactivity Customer engagement Digital communication Business networks Interorganizational relationships © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only C.M. Sashi can be contacted at: sashic@fau.edu 10 01 2020...
