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Keywords: Interpersonal attachment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 3015–3049.
Published: 30 July 2020
... is brief, psychometrically sound and demonstrates strong predictive validity, it can be used for academic and managerial purposes. The authors also confirm previous research suggesting that relationship-specific measures of attachment style may act differently than general interpersonal attachment style...
