Keywords: Interpersonal deception theory
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Journal Articles
European Journal of Marketing (2022) 56 (4): 1184–1209.
Published: 15 April 2022
...Maria Petrescu; Philip Kitchen; Costinel Dobre; Selima Ben Mrad; Anca Milovan-Ciuta; Deborah Goldring; Anne Fiedler Purpose This study aims to formulate a new framework for identifying deception in consumer reviews through the lens of interpersonal deception theory (IDT) and the persuasion...

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