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Keywords: Interruption
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Journal Articles
Retail disturbances: how should employees respond?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1701–1723.
Published: 15 February 2021
...Aaron D. Arndt; Juliet F. Poujol; Béatrice Siadou-Martin Purpose The customer retail experience is frequently interrupted by disturbances such as ringing phones and other people. Employees must be able to respond to retail disturbances effectively to ensure that customers have a satisfactory...
