... in single-father households. Design/methodology/approach To study consumer socialization processes, this paper develops its insights using grounded theory, deploying qualitative data to develop theory. The data include long interviews with both fathers and their children used to understand the processes...

... to be conducted and that these researches should include performance measures to allow normative conclusions to be drawn, perhaps using company interviews © MCB UP Limited 1986 Interviewing Key performance dimensions Product line Research 24 The Identification of Weak Industrial Products...

... helps marketers to design or modify communication programmes – concentrating attention on those market segments to which the competitive advantages are most meaningful. Uses interviews with purchasing personnel (over several years with more than 30 organisations in the USA, of differing products...

... salespersonnel, showing some limitations of the tests in question and revealing their effectiveness. Salesforce Selection Personality tests Testing Interviewing Effectiveness © MCB UP Limited 1968 The use of tests in the selection of salesmen by E. A. Johns, Slough College of Technology...