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Keywords: Interviews
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1305–1328.
Published: 08 March 2018
... identified in prior literature and Goffman’s clear-cut division of performances into front and back stage. 11 01 2017 11 10 2017 19 01 2018 30 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Alcohol Interviews Youth...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 734–739.
Published: 31 July 2007
... have to be altered during the data collection period. The interview process gives the researcher an intimate view of this pain and the shock of discovery may eventually force her to confront her own vulnerability. Similarly, Scott's (1998) research on ritual abuse illuminated...
