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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 56–80.
Published: 20 May 2024
... derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Complex services Costs Investment fees Value...
