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Keywords: Investors
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (1-2): 21–30.
Published: 13 February 2009
... and assistance to investors hoping to open up franchises. As very little research work has been undertaken in Ukraine, it is hoped that this discussion will assist franchisors to become better prepared for the next upturn in the economic cycle. Most countries have laws that deal specifically...
