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Keywords: Jacinda Ardern
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2340–2368.
Published: 15 September 2022
...Edward Elder; Jennifer Lees-Marshment; Neil Thomas Bendle Purpose This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic. Design...
