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Keywords: Jordan
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 713–721.
Published: 31 July 2007
...Musa Dwairi; Shahid N. Bhuian; Anthony Jurkus Purpose The purpose of this study is to replicate Kohli and Jaworski, and Kohli's pioneering market orientation model within a highly growth‐oriented and competitive banking industry in an emerging Middle‐Eastern economy, Jordan. Design/methodology...
