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Keywords: Kazakhstan
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Journal Articles
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
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Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 737–754.
Published: 01 July 2005
...James Reardon; Chip Miller; Irena Vida; Irina Kim Purpose The aim of this research was to investigate how ethnocentrism and economic development within transitional economies affects the formation of brand attitudes and attitude toward the ad. Design/methodology/approach Kazakhstan...
