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Keywords: Key performance dimensions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (10): 24–42.
Published: 01 October 1986
... of alternative courses of action. States that the concern is with the “weak product identification” stage of the product modification/elimination process. Posits that there are a number of key performance dimensions/criteria though some of the approaches in this category are concerned only with identifying weak...
