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Keywords: Knowledge calibration
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Journal Articles
Comparing the measures of consumer knowledge calibration
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 979–998.
Published: 10 March 2020
...Kishore Gopalakrishna Pillai; Charles F. Hofacker Purpose Studies on consumer knowledge calibration have used different measures of calibration. The purpose of this paper is to undertake a comparative assessment of important measures. In addition, it seeks to identify the best performing measure...
Journal Articles
Consumer knowledge discrimination
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 82–100.
Published: 09 February 2015
.... Research in psychology has sought to distinguish between calibration and discrimination, two related skills in probabilistic judgments. Though consumer research has sought to examine knowledge calibration, the construct of knowledge discrimination has not attracted any attention. Design/methodology...
