Keywords: Knowledge discrimination
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2015) 49 (1-2): 82–100.
Published: 09 February 2015
...Kishore Gopalakrishna Pillai; Michael Brusco; Ronald Goldsmith; Charles Hofacker Purpose – This paper aims to introduce knowledge discrimination to consumer research. It also examines the antecedent effects of objective knowledge and confidence in knowledge on consumer knowledge discrimination...

or Create an Account

Close Modal
Close Modal