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Keywords: Knowledge discrimination
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 82–100.
Published: 09 February 2015
...Kishore Gopalakrishna Pillai; Michael Brusco; Ronald Goldsmith; Charles Hofacker Purpose – This paper aims to introduce knowledge discrimination to consumer research. It also examines the antecedent effects of objective knowledge and confidence in knowledge on consumer knowledge discrimination...
