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Keywords: Knowledge perspective
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 272–302.
Published: 17 September 2025
... firms. Knowledge is central to such initiatives. Drawing on a knowledge perspective, this paper aims to explain how the knowledge created and exchanged in BRNs is used and developed by the involved firms beyond the nets’ temporal and spatial boundaries. Design/methodology/approach A multiple case...
