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Keywords: Koalas
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2558–2572.
Published: 16 November 2022
...Sharyn Rundle-Thiele Purpose This paper aims to describe a case that has worked with community aiming to prevent koala deaths and injuries across known causes including dogs. Design/methodology/approach Over a 6½-year period, a project team has applied the Co-create–Build–Engage...
