... collectivistic and ethnically homogeneous society, South Korea is known for being highly responsive to new products, including movies. These properties make the network effect among nationals extremely strong, and therefore, South Korea is an ideal setting to test new products. As such, we investigate the movie...

... compare notes on suppliers' product information, and these consumer trends can be tracked. This networked communication makes the e‐marketplace unlike conventional markets. We conducted our study in South Korea and the UK because they represent nearly opposite positions on four important...

... stress and organizational commitment in industrial salesforces in the USA, Japan and Korea. From surveys of salesforces selling electronic products and components, reveals inter‐country differences and highlights the importance of conducting cross‐national studies on salesforce issues. Employee...

... differences, and advanced media technology. A review of the literature suggests a need for comparative analysis of advertising practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross‐cultural similarities and differences in the visual appeal. ©...