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Keywords: Kotler
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (3-4): 317–325.
Published: 01 April 1997
...Alan Smithee Mistah Kotler ‐ he dead. © MCB UP Limited 1997 Kotler Is “Bastards!” “Sorry?” “My students are bastards.” “Customers, Alan. They’re our customers. I know you’ve only been with us for a short while, but we call them customers. This is supposed...
