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Keywords: Label design
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Journal Articles
Using affixed labels in persuasion: perceived product newness as a mediator
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2142–2172.
Published: 18 April 2023
... infer product newness and the important variables moderating their reactions. Specifically, to examine how the various aspects of affixed label design might influence an individual’s evaluation, the first two studies focus on the role of label salience by manipulating the typicality of label shape...
