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Keywords: Labour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1210–1231.
Published: 21 April 2022
...Ashleigh McFarlane; Kathy Hamilton; Paul Hewer Purpose This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within passionate...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1197–1217.
Published: 01 December 2001
... that many of the approaches advocated appear already to have been adopted during the 1997 general election campaign of the British Labour Party. It is commonplace to preface a study of political marketing with observations about the paucity of “relevant” literature. Whilst it is true that the subject...
