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Keywords: Language proficiency
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Journal Articles
Speak my language if you want my money: Service language's influence on consumer tipping behavior
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1276–1292.
Published: 26 July 2013
... to examine the mediating role of speech accommodation, and the moderating roles of bilinguals' perceived second language proficiency and political considerations. Design/methodology/approach – Study 1 tests the main hypothesis using a scenario-based experiment with adult consumers in two bilingual...
