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Keywords: Large companies
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Journal Articles
Export of Industrial Goods to Europe: The Case of Large Taiwanese Firms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (9): 51–63.
Published: 01 September 1991
... of promotional activities, Taiwanese exporters use international personal selling and sales promotion more frequently than international advertising and publicity. © MCB UP Limited 1991 Export Large companies Sales promotion Taiwan ...
Journal Articles
Large Customers and their Suppliers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 281–290.
Published: 01 April 1977
... in the structure of its markets. © MCB UP Limited 1977 Large companies Customer requirements Economy United Kingdom Iron industry Plastics industry I 281 Large Customers and Their Suppliers* by K. J. Blois One of the most noticeable recent changes in the structure of the British economy has been...
