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Keywords: Large enterprises
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 485–501.
Published: 01 May 2006
... and establish a superior market position (von Mises, 1966 ; Porter, 1985); and 3. the firm's decision rules and processes that drive the pursuit of opportunities (Eisenhardt and Sull, 2001). © Emerald Group Publishing Limited 2006 Large enterprises Competitive advantage Marketing...
