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Keywords: Latent class
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1552–1576.
Published: 12 September 2017
... development in this field, with the food domain as the only exception. This study aims to develop a methodological approach using latent class mixture modelling as contribution in the domain-specific market segmentation field. Design/methodology/approach This study captures the AIO lifestyle perspective...
