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Keywords: Leadership commitment to quality
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 790–810.
Published: 25 May 2012
... commitment, which focuses on the outcomes of quality commitment, and validates it in the context of a service organization. Mehmet Demirbag can be contacted at: m.demirbag@sheffield.ac.uk © Emerald Group Publishing Limited 2012 Quality commitment Leadership commitment to quality Customer...
