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Keywords: Lean production
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Journal Articles
High quality and low cost: the lean service centre
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1477–1497.
Published: 13 November 2009
...Niall Piercy; Nick Rich Purpose There are two objectives of this paper: first, to examine the application of lean production improvement techniques to the pure‐service context; and, second, to evaluate the contribution of lean production techniques to services marketing improvement. Design...
