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Keywords: Least square approximation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 502–525.
Published: 04 April 2008
... square approximation Denmark Integrated marketing communication (IMC) has generally been accepted as a profound and correct way of executing marketing communication. Both the general IMC literature as well as the more specific online literature recognize that OMC also includes multiple activities...
