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Keywords: Legal profession
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Journal Articles
The dynamics of the legal market: an interaction perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (9-10): 874–895.
Published: 01 October 1999
..., locations and job titles). © MCB UP Limited 1999 Legal profession Relationships Relationship marketing Market analysis Interaction It has been argued that where exchange occurs marketing has a role (Kotler, 1972; Bagozzi, 1975). Exchange in the legal market can clearly...
