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Keywords: Leisure activities
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Journal Articles
The formation and effect of attitude importance in professional sport
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (7-8): 1017–1036.
Published: 27 July 2010
... of individual product features, explanations of how a larger meta‐attitude forms and affects customers are rare. The study developed a MIMIC model and used path analysis to address the matter. © Emerald Group Publishing Limited 2010 Sporting events Leisure activities Consumer behaviour United...
Journal Articles
Age is just a number: Rave culture and the cognitively young “thirty something”
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 641–658.
Published: 01 May 2004
... in the city rather than going on demos. Age ain't what it used to be. Cognition Popular culture Consumer behaviour Social groups Leisure activities Youth The author proceeded to give examples of advertising campaigns aimed at the cognitively young, such as Clarks', “act your shoe size...
