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Keywords: Leisure industry
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Journal Articles
The Meaning of Marketing and Leisure: Issues for Research and Development
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (2): 23–32.
Published: 01 February 1984
...Gordon Foxall Suggests research themes and conceptual extensions which may be useful to researchers of the leisure industry in the marketing context who are trying to increase commencial productivity or disciplinary relevance of their work. Examines two disparate issues which arise when the meaning...
Journal Articles
Determining Consumer Satisfaction through Benefit Profiling
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (8): 284–298.
Published: 01 August 1979
... that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits. © MCB UP Limited 1979 Consumer behaviour Benefits Customer satisfaction Measurement Leisure industry 284 | European Journal of Marketing 13, 8 Determining Consumer...
